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How do I know you’re *actually* Flushable?Updated 2 months ago

As wipe connoisseurs (AKA nerds), we have some major pet peeves with some of the flushable wipes we’ve tried and tested. That’s why we’ve developed a pH balanced, ultra-moisturizing wipe that does exactly what it says it does—it breaks down once you flush, just like toilet paper.

In addition to creating an industry-leading product experience, we also made sure we had the goods to back it up. If you’re familiar with us, you’ll know that we take our mission to build a better and more sustainable wipe very seriously. Not only do our plastic-free, Flushable Wipes get the job done without falling apart in your hand, they’re made in the United Kingdom, a country with some of the strictest flushable wipe standards in the world (a country that literally coined the term “fatberg”). 

We’re also the only flushable wipe brand that’s part of a larger, low-waste system, and our award-winning dispenser ensures you get more efficient usability with its patented one pull spout. Best of all, our wipes are compliant with the Association of the Nonwoven Fabrics Industry (INDA) guidelines for flushability as disclosed in GD4 – the gold standard for flushability worldwide. We are also a member of the Responsible Flushing Alliance, an advocacy group of like-minded wastewater experts, city officials, and product developers pushing for more education about how to Flush Responsibly.


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